by Dan Roscoe, President of Renewall
For decades, renewable energy has been seen as something out of reach. Installing rooftop solar or investing in large projects required the right home, the right land, the right budget and always, without fail, the right policy. That left out renters, small businesses, and many rural families who wanted to make a difference but couldn’t.
With renewable-to-retail electricity providers like Renewall, that's beginning to change. By making clean power simple, affordable, and accessible to all Nova Scotians, we’re proving that the energy transition doesn’t have to leave anyone behind.
The clean energy movement began with pioneers, early adopters who could afford panels on their roofs or turbines on their land. But as technology advanced, those models often stayed the same: expensive to start, complex to manage, and limited to those with ownership and means.
That approach left too many people out. Many were excluded from renewable programs, even though they paid the same electricity bills and shared the same climate concerns.
If clean energy is to succeed, it has to reach everyone, not just those with property or privilege. Otherwise, we risk reinforcing the same inequalities that the transition is meant to solve.
Accessibility begins with simplicity. Renewall uses Nova Scotia’s existing grid to deliver renewable electricity directly to customers, no panels to install, no costly infrastructure to maintain, no complicated setup.
If your home or business has a smart meter, you’re ready to participate. That means you can switch to locally generated, renewable energy without changing a single thing about how you use electricity.
And because Renewall is Nova Scotia’s first renewable-to-retail provider, every consumer now has real choice: clean energy without ownership barriers, paperwork headaches, or big upfront costs.
Clean power should be as easy as turning on a light. And now it is.
When energy is local and renewable, everyone benefits. Predictable costs through long-term pricing agreements protects households and businesses from fossil fuel volatility. Locally generated power keeps dollars in our communities and creates skilled jobs close to home.
And because clean energy is distributed across the province, it strengthens the grid against storms and disruptions. Accessibility isn’t just good policy, it’s practical resilience.
By opening the door to everyone, we’re building an energy system that works better for everyone.
Nothing inside your home changes. No new equipment. No rewiring. No interruptions.
What does change is your source of power, and your role in building a cleaner grid. When you join Renewall, you’re investing in a stronger, fairer and cleaner, Nova Scotia.
Every switch helps expand renewable generation, reduce emissions, and move us closer to energy independence.
Accessibility isn’t only about fairness. It’s about progress. The more Nova Scotians who can participate, the faster we reach our climate goals, the stronger our local economies become, and the more resilient our grid grows.
Clean energy shouldn’t divide by income or location. It should unite by purpose.
Renewables work best when they work for everyone. Accessibility ensures that the clean energy transition delivers more than cleaner air, it delivers stronger communities, fairer costs, and shared resilience.
Nova Scotia’s renewable future will only be as strong as the number of people it includes.
Dan Roscoe is the President of Renewall Energy, a renewable energy provider, and CEO of Roswall Development, a renewable energy developer, both based in Halifax, Nova Scotia. His work is focused on building the infrastructure for a cleaner, smarter energy future across Canada and beyond.
